Welcome to the Advantedge Commercial Finance Group's privacy policy.

The Advantedge Commercial Finance Group respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. Please also use the Glossary below to understand the meaning of some of the terms used in this privacy policy.

1. Important information and who we are 

Purpose of this privacy policy

This privacy policy aims to give you information on how the Advantedge Commercial Finance Group collects and processes your personal data through your use of this website, including any data you may provide through this website when you request information or apply for funding solutions.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your personal data. This privacy policy supplements other notices and privacy policies and is not intended to override them.



The Advantedge Commercial Finance Group is made up of two legal entities:

• Advantedge Commercial Finance Limited, a limited company registered in England under company number 04206708, whose registered address is 1 London Street, Reading, Berkshire, RG1 4PN:

• Advantedge Commercial Finance (North) Limited, a limited company registered in England under company number 08579241, whose registered address is 1 London Street, Reading, Berkshire, RG1 4PN.

This privacy policy is issued on behalf of the Advantedge Commercial Finance Group, so when we mention the Advantedge Commercial Finance Group, "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the group responsible for processing your personal data. Please contact us using the details set out below if you wish to confirm which entity in the group is the controller for your personal data. Advantedge Commercial Finance Limited is the controller and responsible for this website.


We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

DPO contact details

Name: Stephen Searle

Email address:

Postal address: 9 Thames Park, Lester Way, Wallingford, Oxfordshire, OX10 9TA

Telephone number: 01491 821716

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

We are registered with the ICO. We are also members of UK Finance ( and abide by their regulations governing good practice.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. Historic versions can be obtained by contacting us.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, previous names and/or surnames, username or similar identifier, marital status, title,     date of birth, gender, passport number, residency status, driving licence number, utility account numbers and images of your     identification documentation and appearance (where you agree to the use of facial recognition technology).

Contact Data includes home address, work address, email address and telephone numbers.

Financial Data includes bank account and payment card details.

Transaction Data includes details of products and services you have received from us.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Profile Data includes your username and password, applications for funding solutions made by you, your interests, preferences, feedback and survey responses, your credit history, job title or role and details of your directorships, partnerships or shareholdings.

Usage Data includes information about how you use our website, products and services.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not usually collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).

We may collect data about criminal convictions and offences which we will obtain from publicly available information or from you. We will request your prior consent to this.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that personal data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with funding solutions). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

​3. How is your personal data collected? 

We use different methods to collect data from and about you including through:

• You may give us your Identity, Contact, Profile and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• apply for funding solutions;

• agree to provide a guarantee or indemnity in relation to an application for funding;

• request marketing to be sent to you;

• participate in a survey; or

• give us feedback or contact us.

• As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our Cookie Policy at for further details.

• We will receive personal data about you from various third parties and public sources as set out below:

• Technical Data from analytics providers such as Google based outside the UK;

• Identity Data from third-party providers of facial recognition technology such as LexisNexis Risk Solutions UK Limited (‘LexisNexis’).

• Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the UK.

• Identity and Profile Data from credit reference and fraud prevention agencies. Further details of the processing of personal data by credit reference agencies can be found in our privacy policy We may at any time search your record with our fraud prevention agency. If at any time you give us or procure the giving of false or inaccurate information, and we suspect fraud we will record this.​

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal obligation.

Please see the ‘LAWFUL BASIS’ section of our Glossary below to find out more about the types of lawful basis that we will rely on to process your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us. Our third-party provider of facial recognition technology will request your consent before processing your personal data using such technology.

We will tell you if we make a significant decision about you solely using an automated decision-making process, such as credit scoring. If your application is refused you can then request a review by us of the decision using other means.

For training and/or security purposes your phone calls to us may be monitored and/or recorded.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out as per below.

Purpose/Activity                                                     Type of Data                             Lawful basis for processing, including basis of legitimate interest

To register you as a new client,                             (a) Identity                                   (a) Performance of a contract with you ( where the contract is    including checking your identification                 (b) Contact                                                                        with you personally) 

and credit history                                                     (c) Profile                                     (b) Necessary for our legitimate interests ( to make decisions                                                                                                                                                            regarding funding and perform a contract) 

To process and deliver services                            (a) Identity                                   (a) Performance of a contract with you ( where the contract is    including:                                                                  (b) Contact                                                                        with you personally) 

(a) Managing Payments, fees and                        (c) Financial                                  (b) Necessary for our legitimate interests ( to recover debts     charges                                                                                                                                                        due to us or to perform a contract)   

(b) Collection and recovery of money                 (d) Transaction                            (c) Necessary to comply with a legal obligation          

owed to us                                                                (e) Profile 

(c) Prevention of money                                         (f) Marketing &                                                                                                                      

laundering and fraud                                                  Communications 


To manage our relationship with                          (a) Identity                                   (a) Performance of a contract with you ( where the contract is    you which will include:                                            (b) Contact                                                                        with you personally) 

(a) Notifying you about changes to                       (c) Profile                                     (b) Necessary to comply with a legal obligation

our terms or privacy policy                                     (d) Marketing &                          (c) Necessary for our legitimate interests (to perform a 

(b) Asking you to leave a review or                             Communications                   contract, to keep our records updated and to study how 

take a survey                                                                                                                    clients use our products/services

To administer and protect our                              (a) Identity                                   (a) Necessary for our legitimate interests (for running our          business and this                                                     (b) Contact                                    business, provision of administration and IT services,

website ( including troubleshooting,                    (c) Technical                                 network security to prevent fraud and in the context of a 

data analysis, testing, system                                                                                       business reorganisation or group restructuring exercise)

maintenance, support, reporting and                                                                        (b) Necessary to comply with a legal obligation 

hosting of data)                                                                                                         


To deliver relevant website content                      (a) Identity                                    Necessary for our legitimate interests (to study how clients  

and advertisements to you and                             (b) Contact                                    use our products/services, to develop them, to grow our 

measure or understand the                                    (c) Profile                                      business and to inform our marketing strategy)

effectiveness of the advertising                              (d) Usage 

we serve to you                                                         (e) Marketing &


                                                                                      (f) Technical 

To use data analytics to improve                             (a) Technical                              Necessary for our legitimate interests (to define types of 

our website, products/services,                               (b) Usage                                    clients for our products and services, to keep our website

marketing, client relationships                                                                                     updated and relevant, to develop our business and to inform

and experiences                                                                                                              our marketing strategy)

To make suggestions and                                       (a) Identity                                    Necessary for our legitimate interests (to develop our  

recommendations to you                                       (b) Contact                                    products/services and grow our business)

about goods/services that                                      (c) Profile                                      

may be of interest to you                                        (d) Usage 

                                                                                     (e) Marketing &


                                                                                      (f) Technical


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or applied for funding solutions and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.


Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of an application you made or other transaction.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy at

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table above.

·         Other companies in the Advantedge Commercial Finance Group acting as joint controllers or processors including eCapital Freight                  Factoring Inc who are based in the United States and Canada and provide hosting, IT and system administration services and                            undertake leadership reporting.

·         External Third Parties including:

·         Service providers who provide IT and system administration services including Microsoft SharePoint based in the United States and                Dancerace plc based in the United Kingdom.

·         Proposed guarantors or indemnifiers of your prospective obligations to us.

·         Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and        a              accounting services to us.

·         Bankers or other advisers acting on your or their behalf in relation to your application for funding.

·         Any business providing a similar service to ours to whom you may wish to transfer your application.

·         Any business to whom we may wish to transfer debts.

·         Anyone else to whom we transfer our rights or duties under any agreement we have with you.

·         Other organisations that may wish to assess applications by you for credit or financial services.

·         Other organisations providing us with finance.

·         Credit reference and fraud prevention agencies.

·         HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities            in certain circumstances.

·         Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to                  acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data            in the same way as set out in this privacy policy.

·         Where you agree, we may provide your name and email address to our third-party provider of facial recognition technology so that                they may contact you and invite you to take part in an online process to verify your identity.

          We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow                  our third-party service providers to use your personal data for their own purposes and only permit them to process your personal d                data for specified purposes and in accordance with our instructions.

6. International transfers

We share your personal data within the Advantedge Commercial Finance group of companies. This will involve transferring your data outside the UK.

Some of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

·         We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data; or

·         Where we transfer personal data to third parties that are not based in the UK, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

7. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect of our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


We normally retain personal data for a period of 12 months from receipt for an enquiry which does not result in an agreement with you, and where an agreement is made, for a period of 6 years after its termination. We may retain personal data for longer periods in order to comply with our anti money laundering obligations.

In some circumstances you can ask us to delete your data: see the section ‘YOUR LEGAL RIGHTS’ below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights are set out in more detail below.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.


We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Glossary


Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.


You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

·         If you want us to establish the data's accuracy.

·         Where our use of the data is unlawful but you do not want us to erase it.

·         Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

·         You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.